1 month ago

Head of Operational Marketing – UK and N. Europe

Tilbury Competitive Permanent

Job Reference: 1216549

Posted on behalf of

Tevva

A leader in electrified HGV technology is currently seeking a Head of Operational Marketing – UK and N. Europe.  This role will be to  drive, direct and enable the regional Product Marketing and Demand Generation Marketing teams towards the achievement of the company’s marketing objectives. 

The Head of Operational Marketing Duties: 

 

  • Working directly with the Marketing Director to develop marketing strategies pertinent to the regional market 

  • Setting and managing regional marketing budgets, ensuring that value is delivered from the marketing investment made 

  • Defining departmental KPIs that align with the overall objectives of the business and managing the department against those KPIs 

  • Leading and managing the regional functional heads of Product Marketing and Demand Generation Marketing in the development and execution of their tactical plans 

  • Lead the development management and delivery of data analytics for all operational activities to ensure that accurate and up-to-date actionable information is delivered to the Marketing Director 

  • Develop team members such that they can grow rapidly in capability and able to fulfil more senior roles in short timeframes as the company grows rapidly 

The Successful Head of Operational Marketing Will Have: 

  • A minimum of Bachelor’s degree (or equivalent) in Business or Marketing 

  • Proven experience in a similar senior Operational Marketing role 

  • Deep knowledge of Marketing principles 

  • Strong analytical ability, able to identify, analyse and interpret sources of market insight 

  • A commercial mindset with strong business acumen and experience in business case generation 

 

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